Why CMOs Are Gaining Ground in the Recession

The Four Top Issues on Which CEOs Look to CMOs for Guidance

CMO Strategy by AdAge, March 10, 2009 — Some good news for marketing heads: Chief marketing officers are holding on to their jobs longer. Spencer Stuart's annual survey of CMO tenure at the 100 most advertised brands in the U.S. reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006.

CMOs Stuck Around Even Longer in '08†

Embrace of Technology, Business Objectives Helps Increase Tenure Again

Advertising Age, January 26, 2009 — The Dow may be down, but things are looking up for CMOs.

Marketing chiefs are embracing new technology and doing a better job of synchronizing their departments' efforts with overall business goals, and as a consequence their tenure is increasing.