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Advertising Age, September 2, 2010 — Leaders, including CMOs, need eight leadership competencies. Great CMOs are stronger at results orientation and change leadership — critical to driving and embedding strategic change in an organization
Advertising Age, June 30, 2010 — This quick-read interview with new Unilever Global CMO provides insight into how Unilever is investing in marketing/advertising R&D, and the expansiveness of their exploration in the digital realm, how he works with the CEO and cultural efforts underway around a One Unilever
Advertising Age, June 23, 2010 — Career-minded CMOs, take note: You just may land your next gig in financial services.
As financial-services companies emerge from the worst crisis in decades, a number of firms — from smaller banks to asset or wealth managers, private equity and insurance companies — are creating chief marketing officer positions to develop more sophisticated strategies and get a jump on their competition.
Brandweek, June 1, 2010 — When it comes to hiring a chief marketing officer, the majority of companies are eager to fill the role. In fact, CMOs are viewed as strategic partners and are increasingly joining the executive table with CEOs, per a survey being released this week by executive search consulting firm Spencer Stuart.
MediaPost Publications, April 19, 2010 — Improved customer targeting and conversion via analytics, enhanced digital marketing structures and capabilities, greater alignment between marketing and sales, and greater accountability will be the leading strategic mandates for marketing in the year ahead, according to the just-released fourth annual "State of Marketing Report" from the CMO Council.
Forbes, March 24, 2010 — Today's consumers are more intuitive, more informed, more skeptical and more demanding than ever. They live in a world of immense choice and personalization. They want the benefits of increased choice without the complexity of increased choice.
With the economic anxiety of our times, there is a growing generation of shoppers for whom frugality is fashionable. These changes are tailor-made for the talents of marketers. But marketers be warned: We need to be concerned about the degradation of marketing. We must redefine it--or be part of its deadly decline.
Forbes, March 15, 2010 — Over the past year in the business world, there has been rising interest in a relatively new concept known as "design thinking." That is, basically, an attempt to simplify and deconstruct the ways in which designers go about creating and innovating. In recent months several books have been written on this subject, which has also been gaining momentum at top MBA programs such as those at Stanford and Harvard.
But one place design thinking hasn't gotten much traction yet is in the marketing realm. I suspect that's because marketing executives are accustomed to thinking of design as a separate discipline from marketing; it's seen as the domain of design geeks who develop cool product features or graphic artists who agonize over typefaces.
Advertising Age, March 15, 2010 — Jim Stengel's departure from Procter & Gamble Co. and its $8 billion advertising budget might look like a retreat to some. But from his new perch as part-time UCLA marketing professor and a part-time consultant, he's plotting something bigger than he ever imagined at P&G.
He's trying to become the de facto CMO to the world, leading a revolution already well under way toward purpose-driven marketing. That mission is starting with 140 second-year M.B.A. students as he seeks to create change agents through his first "The CMO Experience" class.
Brand Strategy Insider, February 15, 2010 — The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years. Given the tremendous marketing potential offered by the new media and proliferation of distribution channels, companies have begun to realize the huge potential of marketing in guiding corporate level strategies and substantially contributing to the financial bottom line. In spite of such an understanding, it is startling to note that the average tenure of a CMO is merely 23 months compared to a CFO that typical lasts 4-5 years on average.
Further, not many companies have a senior marketing representative in their C-suite. This begs the question – do companies need a CMO or is the role of a CMO a mere hype? This article probes... continue reading
Advertising Age, December 8, 2009 — As the bottom-line value of corporate reputation has moved beyond conjecture to gospel, more companies are recognizing the need to have a chief responsibility officer. Maybe someday every company will have a fully defined CRO role, but until that day comes, more often than not, that duty falls to the chief marketing officer.
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