Tiger Woods, Gatorade Team Up on Gatorade Tiger†

First Sports Drink Branding for Golf Star

Advertising Age, October 17, 2007 — Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering.

Gatorade Tiger will make its debut in stores next March and will be supported by a major marketing campaign. It's Mr. Woods' first foray into selling sports beverages.

Selling Style From Sinks to Counters†

Martha Stewart, KB Home Lure Buyers Despite Slump

Wall Street Journal, July 11, 2007 — All across the country, home builders are gasping for air as sales plunge, inventories rise and profits disappear. But in one small corner of the housing market, the sales picture is a little brighter: There is steady demand for houses designed in part by Martha Stewart and built by Los Angeles-based KB Home.

How Tupperware Made Itself Relevant Again†

Brand Shifts Image Via Endorsers Ice T, Brooke Shields, Sees Sales Increase 14%

Advertising Age, June 4, 2007 — Tupperware has undergone a resurgence of late, growing not only in places such as China and Russia, where Wal-Marts are still hard to find, but even in the U.S. and Canada.