Articles tagged with Cause marketing:
You can also browse all topic tags.
MAY
26
P&G, Others Aim to Aid, Not Invade, by Crafting Purposeful Campaigns
Advertising Age,
May 26, 2008 —
Self-loathing has become all too commonplace in marketing, as Bridge Worldwide CEO Jay Woffington sees it, and not entirely without reason.
Young marketers or agency executives don't take long to learn they've dedicated their lives to creating stuff people seek to avoid, and with increasing success. But Bridge, a digital unit of WPP Group's Wunderman in, of all places, Cincinnati, ancestral homeland of Procter & Gamble Co. and interruptive advertising as we know it, thinks it has a disarmingly simple answer: "Marketing with Meaning."
MAY
5
Damned if You Do: Cause Efforts Become Ammo for the Critics
Advertising Age,
May 5, 2008 —
Greg Allgood, who directs Procter & Gamble Co.'s Children's Safe Drinking Water program, recently has spent a lot of time demonstrating Pur's purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty "before" water instead of the treated water in a clip that made the rounds to "Countdown" on MSNBC.
It's symbolic of the downside companies in the forefront of ethical marketing have faced in recent weeks: No good deed goes entirely unpunished; high-profile stances on social causes can have unintended consequences; and the water is getting pretty murky as "ethical marketing" encourages consumers and activists to delve into corporate policies in... continue reading
† Access to articles with this symbol may require a subscription.
