| Home | Business | Brand | Marketing | Innovation | Design |
You can also browse all topic tags.
Advertising Age, March 2, 2009 — Burger King chief marketer Russ Klein, the man who brought you "Whopper Virgins" and Facebook's "Whopper Sacrifice," says he's not out to offend people; he wants to forge emotional bonds with consumers based on areas of tension.
Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?
The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.
Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?
The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.
The parody is raising eyebrows in ad circles, partly because Budweiser's maker, Anheuser-Busch, can't do much to stop it.
New York Times, October 24, 2008 — As the year began, consumers started to see a trickle of advertisements that played up brand value rather than attributes like status or prestige. As the economy worsened in the spring and summer, the trickle became a torrent.
Now, as the crisis in finance continues, a veritable tidal wave of ads devoted to saving money is washing over the country.
Marketing textbooks suggest, however, that a focus in the short term on pinching pennies could in the long run have a deleterious effect on the images of brands or products by cheapening them.
New York Times, October 20, 2008 — There is more than one way to look at HSBC Bank’s decision to buy 24 ad pages in this week’s New York magazine, making it the largest single-issue advertiser in the magazine’s history.
Given the recent turmoil in the banking industry, one could see it as a case of bad timing. Or one could consider it kismet: Now more than ever, Americans need to be reassured of their financial security and the stability of their financial institutions.
Advertising Age, October 17, 2008 — Detractors may mock Barack Obama these days as a celebrity, a candidate who promises little more than vague abstractions such as "hope" and "change." But no one should forget that he usurped the inevitable Clinton machine and has been considered the man to beat in this election.
How did he do it? The first step was taking the lessons learned from the Howard Dean campaign four years ago and turning them into internet-based fundraising that stunned Democrats and Republicans alike.... His campaign team has had a firm grasp of branding, messaging and old-fashioned political ground organization. It's also been able to balance mass marketing with social media and niche marketing.
† Access to articles with this symbol may require a subscription.