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New York Times, April 16, 2010 — Twitter’s first developer conference, held this week in San Francisco, served as a coming-out party for the four-year-old service. Twitter the start-up is becoming Twitter the big company, with more polish, controversy, competition and revenue.
Advertising Age, April 12, 2010 — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money? If so, how?
Twitter is expected an answer to both questions on Tuesday in the form of "promoted tweets," which will put ads on Twitter, first in search results and later in user feeds both on Twitter.com and the myriad third-party clients that access the service, such as TweetDeck, twhirl, TwitterBerry and Tweetie, the last of which was just acquired by Twitter last week.
New York Times, March 7, 2010 — Tim Westergren recently sat in a Las Vegas penthouse suite, a glass of red wine in one hand and a truffle-infused Kobe beef burger in the other, courtesy of the investment bankers who were throwing a party to court him.
It was a surreal moment for Mr. Westergren, who founded Pandora, the Internet radio station. For most of its 10 years, it has been on the verge of death, struggling to find investors and battling record labels over royalties.
Advertising Age, February 22, 2010 — When Apple announced its much-anticipated iPad last month, one of the resounding complaints was "What, no Netflix?" While that's not surprising given Apple's penchant for keeping users locked into its iTunes ecosystem, it does say a lot about Netflix's proliferation on tech devices over the past two years.
Advertising Age, January 5, 2010 — the past few weeks Google has made three major moves that, taken separately, seem like distinct creative expansions to its search platform. They are just the kind of aggressive new ideas we have come to expect from Google. Taken together, however, they have the potential to be something bigger: a game-changer that gives Google a hammer lock on not only mobile search or telephony, but also on the whole integrated process of consumer mobility.
New York Times, January 5, 2010 — Every day, millions of Americans stand at store checkout counters and make a seemingly random decision: after swiping their debit card, they choose whether to punch in a code, or to sign their name.It is a pointless distinction to most consumers, since the price is the same either way. But behind the scenes, billions of dollars are at stake.
Wall Street Journal, December 10, 2009 — EmailPrinter
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. Text .Facebook, Twitter, and other social media are helping clothing brands reach out and touch us right where it counts: in our hungry little egos.
Increasingly, brands are inviting consumers inside the design studio for a "D.Y.O.", or design-your-own, fashion experience. Regular people can create unique Nike and Converse shoes, for instance, and display them in the brand's galleries, alerting their friends on Twitter or Facebook
Now Keds is taking things a step further—allowing consumers to design their own Keds shoes and then set up stores and sell them—at both retail and wholesale.
New York Times, December 7, 2009 — A new partnership between Citysearch and Twitter offers some clues about what Twitter’s long-awaited paid accounts for businesses might look like.
Citysearch announced Monday that it will provide the businesses on its site a few tools to help them make use of Twitter — and said that more tools would be coming soon, including some that sound a lot like what Twitter has repeatedly said it will offer businesses for a fee.
New York Times, December 6, 2009 — IAN LYNCH SMITH, a shaggy-haired ball of energy in his late 30s, beams as he ticks off some of the games that Freeverse, his little Brooklyn software company, has landed on the iPhone App Store’s coveted (and ever-changing) list of best-selling downloads: Moto Chaser, Flick Fishing, Flick Bowling and Skee-ball.
MediaPost Publications, November 18, 2009 — Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network.
LinkedIn unveiled the new Custom Groups along with other advertising initiatives the company is rolling out at a breakfast event Wednesday in New York. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members.
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