Articles tagged with Business Model:
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NOV
18
MediaPost Publications,
November 18, 2009 —
Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network.
LinkedIn unveiled the new Custom Groups along with other advertising initiatives the company is rolling out at a breakfast event Wednesday in New York. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members.
NOV
16
As innovation revives, companies struggle to make it boost profitable growth. GE, Tata Motors, Marvel, and Virgin Galactic offer diverse models
BusinessWeek,
November 16, 2009 —
While they continue to slog through the longest economic downturn in decades, companies are no longer making cost-cutting their primary focus. Innovation is now front and center on the corporate agenda, according to a global survey we recently conducted with 65 senior executives from diverse industries. Executives are adding more breakthrough innovations and business model changes to their portfolio to fuel the growth engine for the recovery.
Yet our survey reveals that companies by and large are having trouble making innovation efforts work
NOV
9
Union Would Allow Experiments in DVR, Addressable Campaigns
Advertising Age,
November 9, 2009 —
Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there's more going on here: It's also a calculated move to seize the reins in shaping future TV-viewer behavior and a bid to assume the lead in figuring out how to advertise to the new-media consumer.
NOV
3
New York Times,
November 3, 2009 —
Best Buy sells a lot of DVDs, but it is taking another step to get ready for the day when that business shifts online.
The giant electronics retailer on Tuesday is announcing a partnership with Sonic Solutions‘ Roxio CinemaNow service to deliver first-run DVDs streamed online directly to consumers.
OCT
11
New York Times,
October 11, 2009 —
EVERYWHERE you look these days, businesses are selling subscriptions. Cable television, Internet and cellphone services are sold that way. So are business software, office printing and car rentals like Zipcars.
OCT
1
Five Questions With Director-Innovation Ed Kaczmarek
Advertising Age,
October 1, 2009 —
To charge or not to charge. That's the question many marketers and media companies building mobile apps are asking themselves. Kraft, which has arguably been one of the more successful marketers in the iPhone App Store, charges 99 cents for its iFood Assistant.
SEP
20
Amazon is expected to soon sell more general merchandise than media products like books and DVDs.
New York Times,
September 20, 2009 —
THE hum of 102 rooftop air conditioners and a chorus of beeping electric carts provide the acoustic backdrop in Amazon.com’s 605,000-square-foot distribution facility on this city’s west side. But the center’s employees can almost always hear Terry Jones.
On a recent summer afternoon, Mr. Jones, an “inbound support associate” making $12 an hour, steered a hand-pushed cart through the packed aisles and shouted his location to everyone in earshot: “Cart coming through. Yup! Watch yourself, please!” Mr. Jones explained that he was just making his time at Amazon “joyful and fun” while complying with the company’s rigorous safety rules.
But his cries might double as a warning to the retail world: Amazon, the Web’s largest retailer,... continue reading
JUN
9
Heart-Healthy Food Developer Outsources Manufacturing, Distribution to Target In-House Strength on New Products
Wall Street Journal,
June 9, 2009 —
The product-development laboratory at Smart Balance Inc., a food marketer keen to grow through innovation, contains chemical analyzers, lab benches and refrigerated cases. But there are rarely people.
"We don't have legions of white coats," explains Robert S. Gluck, Smart Balance's chief operating officer. Six of its staffers are charged with developing products, but they often work in suppliers' facilities nowhere near its headquarters here.
Smart Balance helps people stay lean with "heart healthy" merchandise, including low-cholesterol spreads, peanut butter, popcorn, cooking oil and milk. The company itself is lean as well, with just 67 employees and scant fixed assets. Its "virtual" business model outsources almost everything else, including... continue reading
APR
6
At NAA: Wish They Could Party Like It's 1999, but It's 2009
Advertising Age,
April 6, 2009 —
Top newspaper publishers gathered here yesterday for the industry's big annual convention, a potentially grim affair set near the water in San Diego. If the setting seemed a bit sunny for the times, attendees pointed out at cocktails, remember that the convention booked the serviceable Manchester Grand Hyatt this year; the last time the Newspaper Association of America met in San Diego, it used the Hotel Del Coronado, a fancier nearby resort.
MAR
8
New York Times,
March 8, 2009 —
MY NEIGHBOR JOE EMBRACED THE ZEITGEIST, or was embraced by it, shortly before Thanksgiving a couple of years ago when he decided to bid adieu to his S.U.V., a two-and-a-half ton specimen that was a pain to park, got only slightly better mileage than a cement mixer and bore a brand name that meant to evoke, through misspelling, a famously resilient tribe of Berber-speaking desert nomads. Joe replaced the car, more or less, with nothing, or rather, with an Idea, which he carried around in his wallet on a plastic card, lawn-green, embedded with a computer chip and prominently imprinted with a playfully mellow looking “Z,” for Zipcar — an upstart company bent on altering the primal bond between Americans and their vehicles.
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