Home Business Brand Marketing Innovation Design  

Articles tagged with Business Model:

You can also browse all topic tags.


APR 16

Twitter Loses Its Scrappy Start-Up Status

New York Times, April 16, 2010 — Twitter’s first developer conference, held this week in San Francisco, served as a coming-out party for the four-year-old service. Twitter the start-up is becoming Twitter the big company, with more polish, controversy, competition and revenue.

Category: Business
Comments: none yet — add yours
APR 12

Twitter Has a Business Model: 'Promoted Tweets'

Search Ads For Twitter That Split Difference Between 'Earned' and 'Paid' Media

Advertising Age, April 12, 2010 — In the four years since Twitter launched, two questions have hung over the micro-blog service: Can it make money? If so, how?

Twitter is expected an answer to both questions on Tuesday in the form of "promoted tweets," which will put ads on Twitter, first in search results and later in user feeds both on Twitter.com and the myriad third-party clients that access the service, such as TweetDeck, twhirl, TwitterBerry and Tweetie, the last of which was just acquired by Twitter last week.

Category: Business
Comments: none yet — add yours
MAR 7

How Pandora Slipped Past the Junkyard

New York Times, March 7, 2010 — Tim Westergren recently sat in a Las Vegas penthouse suite, a glass of red wine in one hand and a truffle-infused Kobe beef burger in the other, courtesy of the investment bankers who were throwing a party to court him.

It was a surreal moment for Mr. Westergren, who founded Pandora, the Internet radio station. For most of its 10 years, it has been on the verge of death, struggling to find investors and battling record labels over royalties.

Categories: Business, Marketing
Comments: none yet — add yours
FEB 22

How Netflix Stays Ahead of Shifting Consumer Behavior

DVD-Rental Company Expands Streaming Beyond Just PCs as Customer Base Explodes

Advertising Age, February 22, 2010 — When Apple announced its much-anticipated iPad last month, one of the resounding complaints was "What, no Netflix?" While that's not surprising given Apple's penchant for keeping users locked into its iTunes ecosystem, it does say a lot about Netflix's proliferation on tech devices over the past two years.

Categories: Business, Marketing
Comments: none yet — add yours
JAN 5

How Google Is Moving to 'Own' Mobility

Advertising Age, January 5, 2010 — the past few weeks Google has made three major moves that, taken separately, seem like distinct creative expansions to its search platform. They are just the kind of aggressive new ideas we have come to expect from Google. Taken together, however, they have the potential to be something bigger: a game-changer that gives Google a hammer lock on not only mobile search or telephony, but also on the whole integrated process of consumer mobility.

Comments: none yet — add yours
JAN 5

How Visa, Using Card Fees, Dominates a Market

New York Times, January 5, 2010 — Every day, millions of Americans stand at store checkout counters and make a seemingly random decision: after swiping their debit card, they choose whether to punch in a code, or to sign their name.It is a pointless distinction to most consumers, since the price is the same either way. But behind the scenes, billions of dollars are at stake.

Category: Business
Comments: none yet — add yours
DEC 2009

Getting Kicks by Designing Your Own

Keds and Other Brands Ask Regular Folk to Create Products—and Market Them

Wall Street Journal, December 10, 2009 — EmailPrinter

FriendlyShare:

facebook ↓ More.

.StumbleUponDiggTwitterYahoo! BuzzFarkRedditLinkedIndel.icio.usMySpaceSave This ↓ More.

. Text .Facebook, Twitter, and other social media are helping clothing brands reach out and touch us right where it counts: in our hungry little egos.

Increasingly, brands are inviting consumers inside the design studio for a "D.Y.O.", or design-your-own, fashion experience. Regular people can create unique Nike and Converse shoes, for instance, and display them in the brand's galleries, alerting their friends on Twitter or Facebook

Now Keds is taking things a step further—allowing consumers to design their own Keds shoes and then set up stores and sell them—at both retail and wholesale.

Categories: Business, Brand, Marketing
Comments: none yet — add yours
DEC 2009

Citysearch and Twitter Team Up to Offer Business Tools

New York Times, December 7, 2009 — A new partnership between Citysearch and Twitter offers some clues about what Twitter’s long-awaited paid accounts for businesses might look like.

Citysearch announced Monday that it will provide the businesses on its site a few tools to help them make use of Twitter — and said that more tools would be coming soon, including some that sound a lot like what Twitter has repeatedly said it will offer businesses for a fee.

Categories: Business, Marketing
Comments: none yet — add yours
DEC 2009

Apple’s Game Changer, Downloading Now

New York Times, December 6, 2009 — IAN LYNCH SMITH, a shaggy-haired ball of energy in his late 30s, beams as he ticks off some of the games that Freeverse, his little Brooklyn software company, has landed on the iPhone App Store’s coveted (and ever-changing) list of best-selling downloads: Moto Chaser, Flick Fishing, Flick Bowling and Skee-ball.

Category: Business
Comments: 1 so faradd yours
NOV 2009

LinkedIn Launches Custom Groups For Marketers

MediaPost Publications, November 18, 2009 — Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network.

LinkedIn unveiled the new Custom Groups along with other advertising initiatives the company is rolling out at a breakfast event Wednesday in New York. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members.

Categories: Business, Marketing
Comments: none yet — add yours

next page ›

† Access to articles with this symbol may require a subscription.