Marketers Reducing Ad Budgets in Tough Economic Times

Marketing Charts, August 26, 2008 — Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53%) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA). Moreover, early 9 in 10 (87%) of the 100 people surveyed are already being challenged with identifying cost savings or reductions with current marketing and advertising efforts, the study found.

Study: Marketers' Budgets Likely To Plunge Further

MediaPost Publications, August 22, 2008 — A new survey finds that 53% of major marketers expect their ad budgets will be reduced within the next six months because of the spiraling economy. And 87% say they have already made cutbacks in their marketing and ad plans.

The poll, fielded by the Association of National Advertisers, also finds that while the majority of marketers (53%) expect additional cuts to be modest--ranging from 1% to 10%--27% expect cutbacks to be more substantial, in the 11% to 20% range. A smaller group--about 10% of the respondents--are expecting that their budgets will be gutted, with decreases of 30% or more.

TNS: Online Ad Spend to Grow 13.4 Percent in '07

MarketingVox, January 9, 2007 — U.S. online display advertising spend in 2007 will increase 13.4 percent over 2006 levels - much more than the 2.6 percent ad spend growth forecast for all media, according to TNS Media Intelligence, writes ClickZ.

TNS Media Intelligence Forecasts 2.6 Percent Increase in U.S. Advertising Spending for 2007

Internet to Continue Double Digit Growth, With Syndicated TV, Outdoor and Magazines Higher Than Market Average

Associated Press, January 8, 2007 — Total U.S. advertising spending is expected to increase 2.6 percent in 2007 to $153.7 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This anticipated tepid gain is the smallest since the media economy emerged from its 2001 recession and follows estimated advertising spending growth of 3.8 percent in 2006.

Outlook 2007

BtoBOnline 2007 Marketing Priorities and Plans

BtoB Magazine, December 11, 2006 — Marketing will get a big boost in 2007 as b-to-b marketers increase overall budgets, shift more dollars to online and try out new technologies, according to BtoB's "2007 Marketing Priorities and Plans" survey.

Chartered Institute of Marketers - MARKETING TRENDS SURVEY; Economy over ecology

Marketing Week, December 7, 2006 — Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset

FACT PACK 2006†

TOP LINE DATA ON THE ADVERTISING AND MEDIA INDUSTRIES

Advertising Age, November 14, 2006 — GENERAL MOTORS CORP. is the top marketer by ad spending in the U.S. but who ranks

first on a global basis?

Guarding the Brand†

Report from Economist Intelligence Unit

Economist, July 1, 2006 — Brand matters. In a global economy, with fiercely competitive firms rapidly commoditizing

products, strong brands help companies to stand out from the crowd and differentiate themselves on a basis other than cost.