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USA Today, November 14, 2008 — LOS ANGELES — Ron Olsen could have bought a Mercedes-Benz, BMW, Lexus or another Cadillac. Instead, the Boeing retiree decided to part with $40,000 for the new kid in the luxury sedan market — a Hyundai Genesis.
Brandweek, October 12, 2008 — It is a good time to be McCormick spices. While not the sexiest of brands, "The taste you trust" is positioned extremely well for an economy that looks to be in a recession.
While many companies are suffering at the hands of one of the worst economic downfalls in the history of the country, others are quietly prospering.
"If you're a brand you eat, drink, smoke or wash yourself with, you're going to be OK," said Marc Babej, partner at the strategy firm Reason, New York.
"During tough times we typically point to certain categories/sectors," said William Madway, marketing professor at the Villanova School of Business. . . . [Still], every brand has the potential to be successful if they adapt to the economic realities."
BusinessWeek, January 7, 2008 — The venerable Xerox (XRX) brand is far from dead or dying. It is, after all, not just a brand name but also in some countries a verb, like Google (GOOG). That's pretty good company in the world of high tech. But most of Xerox's customers don't put the Stamford (Conn.) copier company in the same class as the Internet search juggernaut. A new brand makeover, Xerox's first in 40 years, kicks off this week in a step toward trying to get customers to think of Xerox in a different light.
FORTUNE, October 29, 2007 — (Fortune Magazine) — Welcome, ladies and gentlemen, to this formal presentation outlining a most interesting case that came to our attention recently.
Physicians attending the patient in question included myself and Drs. Forbisher and Schlemazl. We believe, after a review of the literature, that this may be the first case of Acute Systemic Brand Amnesia.
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