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FEB 13

Branded Entertainment Up 14.7% in ‘07, to Grow 13.9% in ‘08

Marketing Charts, February 13, 2008 — Spending on branded entertainment grew 14.7% year over year, to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers shift budgets from traditional advertising to alternative marketing strategies, according to a PQ Media report.

No longer confined to just TV and film, branded entertainment marketing represented approximately 8 cents of every marketing services dollar spent in 2007, PQ Media said.

Category: Marketing Strategy
Tag: branded entertainment
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