Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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DEC 2007

Trends to Watch in 2008†

Plus Micro Trends That Will Affect America in 2008

Advertising Age, December 17, 2007 — The ANA's Bob Liodice looks at 10 trends marketers need to stay on top of, from surviving slowing growth, rising fuel costs and tightening credit to evolving compensation models.

Categories: Innovation, Brand Strategy, Marketing Strategy, Marketing Effectiveness
Tags: Brand Swarm, Digital media, Research
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