New Domain Names Put Name Brands in a Bind†

To Protect Their Reputations, Some Companies May Have to Buy Up Millions of Dollars of Web Sites With Suffixes Like '.bank'

Wall Street Journal, November 4, 2008 — Worried about having to shell out millions of dollars to protect their brands, several major companies are protesting the launch of a slew of new top-level domains — the suffixes like ".com" that appear at the end of Web-site names.