Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAR 13

New Safety Setback Grounds Southwest Planes†

Wall Street Journal, March 13, 2008 — In another blow to Southwest Airlines Co.'s once-stellar reputation for safety and maintenance, the airline temporarily grounded 38 of its older jetliners yesterday after discovering that it was unable to determine whether an important safety inspection had been done properly.

Category: Brand Blunders
Tags: Southwest, Brand Reputation
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