DEC
2008
New York Times,
December 11, 2008 —
ALONG with the usual signs from advertisers, the new Indianapolis Colts stadium features a hallway filled with dishwashers, refrigerators and washing machines, brought to football fans by the retailer Hhgregg, which is based in Indianapolis. It is the latest frontier in stadium sponsorship, showing how far sports teams are willing to go to attract marketing dollars.
OCT
2008
Marketing Charts,
October 29, 2008 —
Today’s consumers want to have a greater say about food ingredients, safety and quality, and believe food companies should be responsible for keeping people healthy and addressing societal nutrition issues, according to a recent study of consumers in five countries by Ketchum.
The “Food 2020: The Consumer as CEO” study examined the perceptions, expectations and considerations about food among consumers in the the US, UK, Germany, Argentina and China, and sought to provide an outlook on the food industry by the year 2020.
“Food companies often ask consumers about food preparation and convenience, but the areas where consumers want more control are the ones where food companies are least likely to seek consumer input,” said Linda Eatherton,... continue reading
