Articles tagged with Brand Portfolio Strategy:
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MAY
11
As Marketer Goes Mass, Issues Arise Around Third-Party Content
Advertising Age,
May 11, 2009 —
eah, they have an app for that. But should they?
That's a question beginning to seriously plague iTunes, which offers more than 35,000 mobile games, utilities and entertainment applications from third-party publishers that generate $1 million in average daily revenue for Apple.
NOV
2008
BusinessWeek,
November 28, 2008 —
The Detroit Free Press reported today that General Motors, in its attempt to put forth a workable restructuring plan to keep it from going bankrupt, is looking at killing off three brands—Pontiac, Saab and Hummer.
Everyone knows that GM is over-branded. The problem has long been that the company does not want to have to pay dealers to fold the brands it does not need as it did with Oldsmobile in 2001. State franchise laws prevent a car company from simply ending a brand. Closing down Oldsmobile cost the company around $2 billion.
It’s unclear how GM could avoid paying big money to shutter the three brands.
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