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New York Times, November 11, 2008 — Hotels are under such pressure to keep up with their gadget-obsessed guests that they are working with technology companies to regain their edge.
Advertising Age, November 10, 2008 — Kraft's chief marketer, Mary Beth West, maintains that you don't have to market differently during in a recession. You just have to understand your consumers better.
It's become particularly critical for Kraft Foods — which is in the midst of a complicated turnaround — to remind its customers why they should pay more for name-brand products when most of them are slashing their household budgets.
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