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FEB 3

Chrysler to Market Brands Under One Umbrella†

Will Sell Them Together at Dealerships, Create More Ads Showing All Three

Advertising Age, February 3, 2009 — DETROIT (AdAge.com) — At a reporters' roundtable in Detroit today, Chrysler Vice Chairman-President Jim Press said the auto industry has too many brands — before saying Chrysler, rated by auto experts as the weakest of Detroit's carmakers, won't trim any of its three. Instead, he said, the automaker's solution to the problem of too many car brands is to bring Dodge, Jeep and Chrysler under one umbrella for sale at its dealerships.

Category: Brand
Tags: Chrysler, Dodge, Jeep, Brand Architecture & Portfolio, brand names, Brand Positioning
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NOV 2008

New Domain Names Put Name Brands in a Bind†

To Protect Their Reputations, Some Companies May Have to Buy Up Millions of Dollars of Web Sites With Suffixes Like '.bank'

Wall Street Journal, November 4, 2008 — Worried about having to shell out millions of dollars to protect their brands, several major companies are protesting the launch of a slew of new top-level domains — the suffixes like ".com" that appear at the end of Web-site names.

Category: Brand
Tags: Marriott, Verizon, brand names, brand protection, brand risk, Customer Experience, internet marketing, reputation management
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