Noted Rater of Restaurants Brings Its Touch to Medicine

New York Times, February 17, 2009 — Nina Zagat, the queen of eat-and-tell restaurant guides, is invading a new and even trickier reviewing niche: doctors.

The ubiquitous Zagat guides are known for an assortment of mostly leisure-related topics including hotels, spas, golf courses, movies and nightlife. Now the editors are asking people covered by one of the country’s largest commercial insurers to post reviews of their doctors and rate them in categories like trust and communication.