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APR 29

Google Tries Viral Campaign to Goose Interest in Chrome†

Pushes Its New Web Browser With 11 YouTube Videos After Low-Key Rollout

Advertising Age, April 29, 2009 — Why would Google take on Apple, Microsoft and Mozilla in the web-browser war and not try to win it? That question has been asked since Google ambled into the Safari-Explorer-Firefox derby last fall with its own entry called Chrome, but took a remarkably low-key approach to marketing it.

Category: Marketing
Tags: Chrome, Google, YouTube, brand launch, brand roll out, digital marketing, social media marketing, viral marketing
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FEB 6

New Vodka Aims for High End†

Patrón's Ultimat, at $40 a Bottle, Arrives as Premium Liquor Sales Slow

Wall Street Journal, February 6, 2009 — A recession may not seem the optimum time to launch a high-end vodka. But Patrón Spirits Co. is introducing its new Ultimat brand despite a downturn in the premium-liquor market.

Category: Brand
Tags: Grey Goose, Ketel One, Patron, brand launch, premium brand
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