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DEC 2008

You May Love the Logo, but It's a Dying Breed†

More-Subtle Images Pack Bigger Punch, Says Neuromarketing Study

Advertising Age, December 1, 2008 — As we are exposed to millions of messages in our lifetimes, does the logo retain its magic? Or are we caught up in a format that once worked but is out of date?

Categories: Brand, Marketing
Tags: Camel, Coca-Cola, Marlboro, Tiffany, brand associations, brand imagery, Logo, neuromarketing
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