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SEP
28
Fast Company,
September 28, 2009 —
This past weekend, Fast Company convened a virtual roundtable of marketing strategists and brand consultants solely for the purpose of advising Jeff Bezos, the founder of Amazon. The reason? Amazon Basics, Bezos' first foray into a private label product line. Shoppers can now buy blank DVDs and HDMI cables branded with the Amazon seal, with more products to be added to the line in the months ahead.
Product branding can do wonders for a company ("Intel Inside") or cheapen its brand (generic...anything). We convened a group of 11 experts to advise Amazon on how to do the former and avoid the latter.
AUG
31
Chicago Tribune,
August 31, 2009 —
The Walt Disney Co. said Monday it is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.
Under the deal, Disney will acquire ownership of 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.
JUL
20
After a successful test run in Chicago, ESPN is planning to launch local sports Web sites in three additional cities.
New York Times,
July 20, 2009 —
Not content with being a sports colossus with broadcasts in 200 countries, ESPN is taking aim at hometown sports coverage, threatening one of the last strongholds of local newspapers and television stations.
JUL
8
New York Times,
July 8, 2009 —
In a direct challenge to Microsoft, Google announced late Tuesday that it is developing an operating system for PCs that is tied to its Chrome Web browser.
The software, called the Google Chrome Operating System, is initially intended for use in the tiny, low-cost portable computers known as netbooks, which have been selling quickly even as demand for other PCs has plummeted. Google said it believed the software would also be able to power full-size PCs.
JUN
3
Giant Looks to Boost Profile in Men's Prestige Personal Care, Increase Direct Contact With Consumers
Advertising Age,
June 3, 2009 —
Undeterred by recession or getting into a retail business with which it has little experience, Procter & Gamble Co. is buying the Art of Shaving, seller of pricey men's shaving products at upscale shopping malls.
MAR
30
New York Times,
March 30, 2009 —
anyone who has dreamed of creating his own glossy color magazine dedicated to a hobby like photography or travel, the high cost and hassle of printing has loomed as a big barrier. Traditional printing companies charge thousands of dollars upfront to fire up a press and produce a few hundred copies of a bound magazine.With a new Web service called MagCloud, Hewlett-Packard hopes to make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.
FEB
18
The company’s move to sell instant coffee is taking place as Starbucks is battling for growth as consumers rein in spending.
New York Times,
February 18, 2009 —
In Howard Schultz’s 1997 book about developing Starbucks, he wrote, “Nothing pains me more than hearing critics compare Starbucks to a chain of discount stores or fast-food operations.On Tuesday, the man who set out to improve Americans’ taste in coffee, unveiled instant coffee bearing the Starbucks brand. Packages of Via Ready Brew will appear in Starbucks shops in Seattle and Chicago on March 3, the same day that Starbucks will begin offering breakfast value meals in stores nationwide.
FEB
17
New York Times,
February 17, 2009 —
Nina Zagat, the queen of eat-and-tell restaurant guides, is invading a new and even trickier reviewing niche: doctors.
The ubiquitous Zagat guides are known for an assortment of mostly leisure-related topics including hotels, spas, golf courses, movies and nightlife. Now the editors are asking people covered by one of the country’s largest commercial insurers to post reviews of their doctors and rate them in categories like trust and communication.
FEB
5
Procter & Gamble Expands Into Franchising in Its Pursuit of New Areas for Growth
Wall Street Journal,
February 5, 2009 —
The giant manufacturer of household staples including Pampers diapers, Crest toothpaste and Gillette razors is forging a new business model: franchising car washes.
To jump-start plans for a nationwide chain of Mr. Clean Car Wash franchises, P&G in December acquired the franchise assets of Atlanta-based Carnett's Car Wash, which has 14 locations.
"We need to look for new opportunities to allow us to grow," says Bruce Brown, P&G's chief technology officer. "That isn't limited to things within our current business model."
JAN
5
In revitalizing the Magic Kingdom, the CEO has built a compelling case that integrated, cross-platform media leviathans like Disney still make sense in the Digital Age.
FORTUNE,
January 5, 2009 —
Bob Iger is inside the Royal Festival Hall in London on a September afternoon, geeking out with some young guys about two of his favorite things: tunes and technology. The CEO of Walt Disney Co. pulls out his iPhone and thumbs through his playlists, looking for a particular live U2 track from an Italian concert. Briefly the conversation is drowned out by the squeals of teen girls standing behind a nearby barricade of security guards and velvet ropes. "They're screaming for me," Iger says, glancing up.
He's joking, well aware that they're really screaming for his companions: Kevin, Joe, and Nick Jonas, a.k.a. the Jonas Brothers. The collectible-lunchbox-cute trio, with a median age of 18, are pop heartthrobs who a few weeks earlier became the first... continue reading
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