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DEC 2008

You May Love the Logo, but It's a Dying Breed†

More-Subtle Images Pack Bigger Punch, Says Neuromarketing Study

Advertising Age, December 1, 2008 — As we are exposed to millions of messages in our lifetimes, does the logo retain its magic? Or are we caught up in a format that once worked but is out of date?

Categories: Brand, Marketing
Tags: Camel, Coca-Cola, Marlboro, Tiffany, brand associations, brand imagery, Logo, neuromarketing
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NOV 2008

Survey: Wal-Mart Among Best 'Value' Brands†

YouGovPolimetrix places AIG at bottom of insurance heap

Adweek, November 4, 2008 — A recent survey by YouGovPolimetrix revealed that the slumping economy is having a significant impact on how consumers perceive brand value. Budget brands like Wal-Mart and Old Navy were ranked highest by consumers, while more upscale brands and financial services firms ranked lowest, reflecting a loss of consumer confidence.

Category: Brand
Tags: 7-11, AAA, Abercrombie & Fitch, Acer, Acura, AIG, Air France, Audi, Bacardi, Ballantines, Bath & Body Works, Best Western, Brookstone, Chevrolet, Clorox, Comfort Inn, Corona, Craftsman, Crest, Discover, Discovery Channel, Folgers, Foot Locker, Google, History Channel, Home Depot, Honda, HP, Hummer, Infinite, Jack Daniels, Juicy Couture, Kroger, Lane Bryant, Lenovo, Lipton, Long's Drugs, Lowe's, Merrill Lynch, Microsoft, Motel 6, MTV, Nieman-marcus, Old Navy, Perrier, Red Bull, Rubbermaid, Samuel Adams, Saturn, Sauza, Schick, Sea World, Six Flags, Sony, Southwest, Starbucks, Target, Toyota, United, Verizon Wireless, Virgin Atlantic, Visa, Wachovia, Wal-Mart, Walgreen's, Washington Mutual, Wet Seal, Wild Turkey, brand associations, brand attributes, brand value, customer perceptions
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