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Wall Street Journal, July 11, 2007 — Liz Claiborne, Inc is cleaning out its closet.
The long-acquisitive American sportswear maker, suffering from a downturn in department-store sales, announced today that it's seeking to divest itself of 16 of its 36 apparel brands representing $800 million of its $5 billion in annual revenue.
Prophet, June 27, 2007 — In this article, Sarah Essex of Prophet discusses how single-brand companies can utilize brand portfolio and architecture to maximize business results.
Advertising Age, June 25, 2007 — Millions of Americans became more aware of Philips thanks to its media campaign that brought the table of contents closer to the front of magazines, stripped annoying subscription cards from Hearst titles and pared 12 minutes of ad time from "60 Minutes." Yet the $100 million spent in the U.S. by the Dutch marketer on its "Sense and Simplicity" campaign didn't familiarize consumers as much with its products
Wall Street Journal, June 20, 2007 — Apple isn't the only company with a lot at stake from this month's heavily publicized launch of the iPhone. AT&T, the telecommunications giant that negotiated a deal to be the sole carrier of the phone, is hoping the alliance will help re-establish its name as a wireless brand. Earlier this year, AT&T renamed its Cingular Wireless service with the AT&T brand, a couple of years after Cingular itself took over the AT&T Wireless name.
New York Times, June 18, 2007 — Bank of America built its brand as a financial supermarket that could be all things to all people. Now, it will see if a new name can burnish its private bank's reputation in catering to the very rich.
Wall Street Journal, June 14, 2007 — Lodging giant Marriott International Inc., one of the industry's most conservative companies, has struck a deal to develop a boutique chain designed by Ian Schrager, the entrepreneur known for his style-driven hotels. The agreement, to be announced today, is intended to give Marriott a presence in the boutique segment of the hotel industry, which it has been unable to crack even as rivals like Starwood Hotels & Resorts Worldwide Inc. have found a lucrative vein with brands such as W.
FORTUNE, May 28, 2007 — If you ran one of the biggest companies in the world and you had a chance to change your name and reinvent your brand, you'd probably go with something that had a little personality. Something a tad offbeat. Something that appealed to the savvy youth market. Like Apple, maybe, or Orange.
Or you could go with AT&T
New York Times, May 26, 2007 — With the help of beverage experts, Mr. Bikoff started mixing his own water-based beverage, spiked with vitamins, which became the popular Vitaminwater. Yesterday, he sold the drink maker Glacéau to Coca-Cola for $4.1 billion, a substantial sum for a company whose products are not yet readily available all across the country
Advertising Age, May 16, 2007 — Branding is so popular in boardrooms today that some companies are overdoing it. "If one brand is good," goes the thinking, "then two must be better."
Financial Times, May 7, 2007 — The £11.1bn acquisition of Alliance Boots will put Kohlberg Kravis Roberts, the private equity group, in an unfamiliar position as steward of one of Britain's most trusted brands. That runs counter to the image of private equity as ruthlessly focused on cost-cutting and financial engineering rather than the less quantifiable area of brand communications.
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