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JUL 31

Microsoft And comScore Partner To Measure Brand Marketing

MediaPost Publications, July 31, 2009 — To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital media-planning service. The Reach and Frequency Planner — or RF Planner, for short — was developed to help advertisers more easily determine and predict how consumers will respond to their digital ads.

Category: Marketing
Tags: ComScore, Microsoft, brand advertising, marketing effectiveness, media planning
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NOV 2008

Ads for Respected Brands Hit Racy Sites†

Brandweek, November 4, 2008 — As celebrity slip-ups continue to serve as fodder for a slew of gossip sites and blogs, more mainstream brands are finding their way onto these sites, despite their often-racy content. The big question is whether content of this variety is simply becoming more acceptable for marketers given its popularity, or whether negligent ad networks are placing messages on sites many brands would rather avoid. Both could be the case, said several media executives.

Category: Marketing
Tags: American Express, Cover Girl, Days Inn, Herbal Essences, HSBC, Johnson & Johnson, Procter & Gamble, Samsung, Tide, Yahoo, Blog, brand advertising, Brand blunder, digital marketing, internet advertising, internet marketing
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