You can also browse all topic tags.
FastForward Blog, July 8, 2008 — One of the aspects that I love about NPR’s new morning Show Bryant Park is that the show shows you what is going on behind the scenes with their Twitter feed and a daily video showing what will be on the show the next day. BPP was tested in beta by allowing a lot of interaction - real time research.
Advertising Age, June 23, 2008 — Burger King got a deluge of publicity after the blogosphere picked up on a London Times interview with "House" star Hugh Laurie, who told the paper his celebrity perks include getting good tables and his "Burger King gold card."
Mr. Laurie was referring to the prepaid, lifetime "crown card" bestowed on a few carefully selected celebrities such as Jay Leno, Jennifer Hudson, George Lucas and Robert Downey Jr. There's one hitch, however: He doesn't actually have one. Some people will do anything to get a free lunch.
Advertising Age, June 10, 2008 — The businesses affected by the tomato scare are, yet again, missing out on a very big opportunity to address nervous consumers: search.
Despite being taught the importance of paid search either by action or, more often, inaction of other marketers during times of crisis — including the pet food scare, Jet Blue's runway woes or Mattel's toy manufacturing issues — grocery and other food marketers have not focused on search as a way to address the recent tomato scare.
Advertising Age, May 28, 2008 — Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too.
According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
New York Times, April 21, 2008 — Recently in Dallas, more than an hour before game time, Mark Cuban, the owner of the Dallas Mavericks, was in the locker room grinding on the Stairmaster, surrounded by several reporters — their microphones deployed, heads tilted away to avoid flying droplets of sweat.
A reporter for The Dallas Morning News, who writes a blog, asked Mr. Cuban about a bruised Dirk Nowitzki, referring to the star power forward as a “warrior” for his willingness to play while injured.
“We’re not trading him to the Warriors,” said Mr. Cuban. “Bloggers might make that point.”
The comment was a bit of word play, but it illustrates how Mr. Cuban, a prolific blogger himself, feels about some of the bloggers who cover his team.
Advertising Age, April 14, 2008 — What's on the minds of the most influential marketing bloggers?
Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out. Contributors included Power 150 founder Todd Andrlik of Toddand; Paul McEnany of Hee Haw Marketing; Anna Farmery of The Engaging Brand; David Armano of Logic & Emotion; Matt Dickman of Technomarketer; Daryl Ohrt of Brand Flakes for Breakfast; Ann Handley of Mp Daily Fix; Mark Goren of Transmission Marketing; Rohit Bhargava of Influential Marketing Blog; Lewis Green of Biz Solutions Plus; Servant of Chaos' Gavin Heaton; Sean Howard of Crap Hammer and Geoff Livingston of Livingston Buzz.
Advertising Age, April 1, 2008 — As if you didn't know this already, a new report from Nielsen Online proves it: When it comes to going green, companies just can't fake it.
The report calls greenwashing a "failed corporate strategy" and urges brands to aim for transparency and consistency instead. "Bloggers are quick to condemn 'greenwashing' when they suspect companies misrepresent their environmental impact with aggressive PR campaigns — as spurious attempts to be 'green,'" according to "Sustainability Through the Eyes and Megaphones of the Blogosphere."
Advertising Age, March 24, 2008 — How many ways can its legion of latte-sipping loafers ask for free Wi-Fi? Starbucks is finding out.
Last week at its annual meeting, Starbucks announced the launch of My Starbucks Idea, a social network where consumers can post ideas for how the company can improve its service and products or comment and vote on others' ideas. Voting will be tallied online, with each idea assigned a point value.
Consumers will be kept up to speed on what Starbucks is doing with the proposed suggestions on a new blog, Ideas in Action.
Though the program sounds like a smart Web 2.0 move, it has already drawn a dart or two from observers of the company, and is likely to reignite debate over whether brand-created blogs or social networks are a smart attempt to empower... continue reading
Advertising Age, March 21, 2008 — Conversing with consumers and finding out what they think about their brands has become a whole lot easier for marketers because of the web. And whether it's an actual customer-service call or inquiry or responding to a comment on the corporate blog, marketers need to start looking at each interaction as a marketing opportunity. That was one of the main themes that emerged during the "Listenomics: So you want to be a conversational marketer?" panel at the Ad Age Digital Conference.
Wall Street Journal, March 17, 2008 — Andrew Milligan was stuck. He had spent $60,000 on trade-show exhibitions and magazine advertising for the bean-bag chairs made by his company, Los Angeles-based Sumo Lounge International, and sales were still languishing at a couple of bean bags a day.
So Mr. Milligan, like many small businesses looking to gain exposure and boost sales, turned to the blogosphere. He sent an email to the popular technology blog Engadget.com, asking the editors to review his product. While they declined that request, they agreed to trade three months of advertising on their site for 20 Sumo bean bags to outfit their new office.
† Access to articles with this symbol may require a subscription.
