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Advertising Age, February 2, 2009 — Who says you can't buy buzz? In the end, the marketer that bought the most ad time ended up reaping the most chatter among the Twitterers, bloggers and online talkers.
Brandweek, November 4, 2008 — As celebrity slip-ups continue to serve as fodder for a slew of gossip sites and blogs, more mainstream brands are finding their way onto these sites, despite their often-racy content. The big question is whether content of this variety is simply becoming more acceptable for marketers given its popularity, or whether negligent ad networks are placing messages on sites many brands would rather avoid. Both could be the case, said several media executives.
KenRadio, November 4, 2008 — The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase.
Springwise Newsletter, October 7, 2008 — Most hotels today give guests a way to connect with them online before their stay, whether for making simple room requests or to shop ahead for items from the hotel's retail offerings. New York City's Pod Hotel, however, is now using an online forum to let guests make advance connections with each other as well.
The hotel's PodCulture forum is designed to let visitors swap stories, trade itineraries and ideas, and get to know their fellow guests before they arrive. Once they've booked their reservations, guests are sent an email that includes a link to the PodCulture blog and a unique user ID code. That code allows them to create a profile for the blog and begin communicating with other guests.
Owned and operated by BD Hotels, the Pod Hotel provides... continue reading
Advertising Age, August 21, 2008 — Procter & Gamble Co. is trying something decidedly new with toothpaste: launching a product designed to be used once a week. The idea, of course, isn't to get people to brush less often. Rather, Crest Weekly Clean Intensive Cleaning Paste, which is set to hit stores by mid-September, is billed as a weekly addition to people's daily tooth brushing. The goal is to provide that "just-from-the-dentist," smooth, clean feeling, as P&G and some bloggers who've gotten sneak previews of the product have put it.
New York Times, August 14, 2008 — Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs.
Advertising Age, August 12, 2008 — There is no denying the radical shift from companies and brands controlling their messages to consumers controlling them. From blogs to YouTube to social networking, consumers have a bigger, louder voice than ever. And they're being heard.
MarketingVox, February 20, 2008 — Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. "The entire concept of [blogging] as an effective and responsible marketing tool is still in its infancy," Baggott stated. "2008 will be the breakout year, and we'll see a lot of innovation, benefits and even some mistakes. My advice is to embrace it all."
New York Times, January 29, 2008 — It may be a little late to the game, but business travel is now the subject of a variety of blogs.
In the last two years, companies in the travel business including Starwood Hotels and Resorts, Marriott International, Delta Air Lines and Southwest Airlines have introduced blogs to promote their products and brand images, as have business travelers who want to narrate experiences and share complaints.
One of the newest sites useful to business travelers is BoardingArea.com, a portal created by Randy Petersen, the frequent-flier program expert and founder of the online forum FlyerTalk. BoardingArea is essentially a directory to blogs that address issues of interest to business travelers.
Brandweek, September 3, 2007 — When bloggers write smack about Toyota, Bruce Ertmann is there to read every word and, in some cases, respond. As corporate manager of consumer-generated media at the Torrance, Calif.-based automaker, Ertmann constantly trolls the Web to see what people are saying. This includes both the gray anonymity or the way-too-public blogger world, and not just the good and the bad, but also the ugly. Although other car companies also have people who track and write blogs, Ertmann's title is believed to be the first in the U.S. auto trade.
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