Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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NOV 2007

50 Ways to Green Your Business

Half-a-hundred options for cleaning up your business, from the universal (catch that rainwater!) to the specific (lose the plastic bowls!). Mix, match--join in

Fast Company, November 1, 2007 — Imagine asking today how the Internet affects business. It's an absurd question, like asking how electricity changed business. Asking the same about sustainability, it turns out, is equally absurd. Like the Internet, sustainability spurs innovation in everything, from how you see your business model to whether you see your employees (why not let them work at home more?). Here are our favorite ways companies today are greening up--and saving money and making better widgets in the process.

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