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MediaPost Publications, November 2, 2009 — Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and its lower-level card into a single, frequency-driven rewards program signals a shift to a more customer-centric corporate strategy.
New York Times, September 29, 2009 — ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.
Wall Street Journal, September 14, 2009 — More businesses are using behavioral economics to appeal to customers, seeking to capitalize on the notion that people don't always act in their economic self-interest.
Behavioral economics is popular among academics, particularly since two of its early theorists won the 2002 Nobel Prize in economics. Now businesses are applying the concepts in new ways.
Brandweek, October 21, 2008 — These days, countless users are wishing their social networking sites would simply pay attention to their online travels so they could serve up an ad for something they would—gasp—actually want to buy. After all, that's the whole idea behind behavioral targeting, isn't it? The footprints left behind a user's daily wanderings through the Web (or, in the case of social networks, personal and lifestyle details) are analyzed to later match her up with ads for products or services she's likely to want. It sounds so promising—in theory at least—that behavioral targeting is what many consider the wave of the future.
Advertising Age, October 24, 2007 — The invitation, sent to advertisers and agencies in New York, arrived carved onto a Lucite brick.
You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online."
MediaPost Publications, July 25, 2007 — THE PROGNOSTICATORS SAY 2008 IS supposed to be the year behavioral targeting hits it big in the U.S.--reaching the $1 billion mark in terms of online ad spend, according to eMarketer.
But at the Behavioral Marketing Forum Tuesday, it was clear that obstacles exist ranging from definition to education.
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