Articles tagged with Banner Ads:
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OCT
26
The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate
Advertising Age,
October 26, 2009 —
Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the travel site, but HotWired — the first commercial digital magazine on the web and the offshoot of Wired magazine.
APR
2008
Banner-Ad Campaign Based on Cost per Interaction
Advertising Age,
April 21, 2008 —
At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.
JUN
2007
Videos, Mini Web Sites Help Steer Eyes to Ads Often Ignored by Users
Wall Street Journal,
June 20, 2007 —
Pity the poor banner ad. Cutting-edge just a few years ago, this pioneer of Web advertising is now scorned as hopelessly out-of-date, a neglected stepchild in an era of Web video, widgets, mash-ups and social networking
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