New Ad Introduces Consumers to 'New GM'†

Spot Part of Multimedia Campaign That Aims For Transparency Amid Bankruptcy

Advertising Age, June 1, 2009 — General Motors plans to break a new ad Wednesday to explain the "new GM" to the American public, executives familiar with the matter said.

The automaker already posted the 60-second spot online, including on YouTube and Facebook, shortly after it filed for bankruptcy protection this morning.

http://link.brightcove.com/services/player/bcpid1543292789?bctid=24931063001