Friendless: CMOs Spend Little On Social Media

MediaPost Publications, November 17, 2009 — Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic.

A new study shows nearly 85% of CMOs spend less than 10% of their budgets on social media, and what's described as "non-traditional communications channels."

Internet overtakes television to become biggest advertising sector in the UK

Record £1.75bn online spend makes UK first major economy to spend more on web ads than TV, says IAB

The Guardian, September 30, 2009 — The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.

The milestone marks a watershed for the embattled TV industry, the leading ad medium in the UK for almost half a century. It has taken the internet little more than a decade to become the biggest advertising sector in the UK.

Big Spenders Get the Most Buzz†

BrandIndex: LG, Ford Advertising Has Consumers Talking

Advertising Age, July 27, 2009 — Spend and you will get buzz.

That seems to be one takeaway from YouGov's BrandIndex, which compiled daily feedback from thousands of consumers for the first half of the year in order to find out which brands consumers are buzzing about and which brands they're not.