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APR 8

They Pay for Cable, Music and Extra Bags. How About News?

New York Times, April 8, 2009 — Just a year ago, most media companies believed the formula for Internet success was to offer free content, build an audience and rake in advertising dollars. Now, with the recession battering advertising online, in print and on television, media executives are contemplating a tougher trick: making the consumer pay.

Categories: Marketing, Innovation
Tags: Coca-Cola, Encyclopedia Britannica, Financial Times, Tivo, Wall Street Journal, advertising revenue, pricing strategy, value proposition
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MAR 31

Disney’s TV Unit Will Make Short Videos Available on YouTube

New York Times, March 31, 2009 — Walt Disney’s television division became the latest media company to make a distribution deal with YouTube on Monday, saying that it would share short-form content with the world’s largest video Web site.

Category: Marketing
Tags: ABC, Disney, Hulu, NBC Universal, YouTube, advertising revenue, digital marketing, distribution strategy, Reach
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