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Yahoo! News, July 22, 2010 — The Old Spice campaign is definitely generating a lot of buzz, but that isn't turning into sales. This is a common marketing effectiveness challenge - to understand what truly drives purchase among your target audience.
Blog Maverick, July 22, 2010 — The business community may be abuzz over "check-in" applications like Foursquare and Gowalla, but Mark Cuban is already thinking about what's next. His blog post from this past Sunday suggests that adding facial recognition software would be one possible direction: for example, facial recognition software could greet a customer in a store and offer customized promotions.
Meanwhile, billboard advertising has evolved from the static to the digital. Some feature "augmented reality," like this one from Forever 21 in Times Square. A recent digital billboard in Tokyo has also drawn attention because of its use of facial recognition, although its technology scans for gender and age group and not individuals.
If the concept of commercial use of... continue reading
Wall Street Journal, July 7, 2010 — Companies looking to increase ad relevance to potential customers now have another option: Facebook's "Social Context" ads. The new ads will appear on a user's home page and display which friends have "liked" the brand or product advertised.
All of this is built on the premise that you will be more likely to interact with a product, brand, or entity that your friends like too. It is also in line with Facebook's practice of displaying your friends first, both internally (like when friends appear before people you don't know in searches) and externally (like seeing your Facebook friends' Yelp reviews before others).
What do you think? Will Social Context become the norm in online advertising?
Advertising Age, November 16, 2009 — TV has for decades aimed to deliver water-cooler moments, from "Who Shot J.R.?" right on through to the return of Dr. Izzie Stevens on "Grey's Anatomy" last week. What TV hasn't been able to do is keep hold of its audience once people move from watching these shows to talking about them — until now. Using new social-media tools, producers are trying to build up their old-media offerings and beef up their audiences for advertisers.
Advertising Age, November 11, 2009 — Is advertising dying? It's certainly fashionable to say so. Conventional wisdom holds that traditional media's grip on consumers continues to slip as they increasingly turn to the internet and their peers for entertainment and purchasing recommendations.
Advertising Age, November 9, 2009 — Comcast Corp. is looking to take a 51% stake in NBC Universal, surely a sign of the durability of cable networks, since NBCU owns a bunch of top-tier ones. But there's more going on here: It's also a calculated move to seize the reins in shaping future TV-viewer behavior and a bid to assume the lead in figuring out how to advertise to the new-media consumer.
Advertising Age, November 9, 2009 — Consider the state of affairs when viewers tuned into the Super Bowl in February: Banks had failed, a stimulus package still hadn't been announced, and unemployment was surging toward 8%, up from 4.8% the year before. Escapism was the order of the day, and most advertisers played right along, with brands like Coke and Pepsi offering saccharine happy-happy joy-joy visions that jarred with the bleak reality.
New York Times, October 13, 2009 — The American economy is back — or so some of the country’s biggest advertisers are saying in new campaigns.
It may be a sign that the recession is ending, or it may be a sign that consumers are sick of hearing about it.
While economists and investors study housing starts and gross domestic product predictions to measure economic vibrancy, General Electric, Bank of America and other companies are using commercials to proclaim that America’s future is bright. And that may be something of a self-fulfilling prophecy.
Fast Company, August 17, 2009 — Outside the local train station, the Maplewood Civic Association maintains a bulletin board plastered with news of jazz festivals and yoga classes for this small, affluent New Jersey town. One day last winter, an unassuming new flyer appeared, nestled between ones hawking a fish tank and a drum set, titled, "Introducing the Local." The flyer describes the Local as "a community Web site by you and for these communities, mentored by The New York Times."
Adweek, June 30, 2009 — Office Depot is using part of the $100 million it spends annually on Sunday circulars to launch an online show touting weekly deals.
Dubbed Smart Specials with Matt and Matt, the show will supplement Office Depot's print product. Consumers can watch the show on TheSurvivaloftheSmartest.com and Hulu. The retailer will also send out e-mail links to its rewards members. WPP's Young & Rubicam in New York produced the Matt and Matt show.
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