Toyota’s Latest Commercial Is Not on TV. Try the Xbox Console.

New York Times, October 8, 2007 — AMONG other new features, the new Toyota Yaris has a giant tentacle that reaches out of its roof to shoot enemies as it races through a futuristic tunnel, sometimes within inches of soaring fireballs. The tentacle is not standard on the new models: this Yaris car was devised by a video game company rather than automobile engineers.

Wrigley's Candystand Is Sweet on Nintendo's Wii†

Capitalizes on Browser That Allows Users to Play Adver-games on Console

Advertising Age, February 19, 2007 — Wm. Wrigley Jr. Co. is riding Nintendo's Wii wave with the launch of a free web portal offering games users can play on their Wii consoles. Without any contact with Nintendo, the gum giant is linking its popular adver-gaming site, candystand.com, to the hugely successful game console through Nintendo's Wii browser.