Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

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OCT 2007

Toyota’s Latest Commercial Is Not on TV. Try the Xbox Console.

New York Times, October 8, 2007 — AMONG other new features, the new Toyota Yaris has a giant tentacle that reaches out of its roof to shoot enemies as it races through a futuristic tunnel, sometimes within inches of soaring fireballs. The tentacle is not standard on the new models: this Yaris car was devised by a video game company rather than automobile engineers.

Category: New Media Marketing
Tags: Toyota, Advergame
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FEB 2007

Wrigley's Candystand Is Sweet on Nintendo's Wii†

Capitalizes on Browser That Allows Users to Play Adver-games on Console

Advertising Age, February 19, 2007 — Wm. Wrigley Jr. Co. is riding Nintendo's Wii wave with the launch of a free web portal offering games users can play on their Wii consoles. Without any contact with Nintendo, the gum giant is linking its popular adver-gaming site, candystand.com, to the hugely successful game console through Nintendo's Wii browser.

Category: New Media Marketing
Tags: Nintendo, Wrigley, Advergame
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