HSBC Sponsors Entire Issue of New York Magazine

New York Times, October 20, 2008 — There is more than one way to look at HSBC Bank’s decision to buy 24 ad pages in this week’s New York magazine, making it the largest single-issue advertiser in the magazine’s history.

Given the recent turmoil in the banking industry, one could see it as a case of bad timing. Or one could consider it kismet: Now more than ever, Americans need to be reassured of their financial security and the stability of their financial institutions.