Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›

Articles tagged with Acquisition:

You can also browse all topic tags.


OCT 30

Flush with Cash, Drugmakers Go on the Prowl

It's a time of huge opportunity and risk for drugmakers. Some with big cash hoards will start snatching smaller players, while others will try to bulk up fast to avoid becoming prey

BusinessWeek, October 30, 2008 — Andrew Witty, the new chief executive of giant GlaxoSmithKline (GSK), surveys the wreckage of the global financial meltdown and sees an upside. With pharmaceutical stocks at record lows, it's a good time to acquire biotech companies and other assets that could drive Glaxo's growth for years. Its midsize rival Wyeth (WYE) is also on the prowl—but there's a difference. Faced with a shrinking market valuation, new CEO Bernard Poussot may have to bulk up to ward off larger predators.

Witty and Poussot are two of seven new faces who have taken over at major pharmaceutical companies since 2006. It's a massive changing of the guard, and it comes at a time of both huge risks and irresistible opportunities.

Comments: none yet — add yours
AUG 11

InBev, the Only Way to Bring Back Bud Is By Being Fearless

Budweiser Soared When Its Owners and Agency Took Chances. It Can Happen Again

Advertising Age, August 11, 2008 — As un-American as this is going to sound, maybe the best thing that could have happened to the would-be King of Beers' parent company is to be acquired by a Belgian-Brazilian multi-/mega-brewer that, despite honeymoon promises to the contrary, should indeed turn its marketing upside down.

Comments: none yet — add yours
FEB 8

Can Steve Ballmer Learn To Yodel?

By Karen Woon, February 8, 2008 — Does Microsoft CEO Steve Ballmer yodel? It’s a fair question to ask as the software giant’s $44.6-billion play for Yahoo, the No. 2 search engine on the Internet, is rejected — for now.

Microsoft’s interest is easily understood. The company wants to move beyond software and into enhanced online services at a time when Yahoo! is struggling against the larger, richer Google for traffic and advertising revenues. Microsoft would bring enormous financial muscle in the battle for eyeballs and ads.

... continue reading

Comments: none yet — add yours
JUN 2007

Is iPhone AT&T's Magic Bullet?

Other Carriers' Customers Appear Itching to Switch to Obtain Apple's Gadget

Wall Street Journal, June 15, 2007 — AT&T Inc. stands a good chance of stealing customers away from other wireless operators by carrying Apple Inc.'s highly-anticipated iPhone, two new consumer surveys show.

Comments: none yet — add yours

† Access to articles with this symbol may require a subscription.