Marketing Factoids

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FEB 2006

Bet on Ultimate Trifecta†

Wall Street Journal, February 1, 2006 — Everyone knows KFC, Pizza Hut and Taco Bell, but hardly anyone knows Yum Brands, their publicly traded parent company. To fix its identity problem, Yum is off to the races.

Category: Marketing Strategy
Tags: Yum Brands, Partnerships, Promotions
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