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AUG 2007

Disney Hit Proves YouTube Isn't Only Way to Target Teens†

Net Turns to Libraries, Little League to Push 'HSM2'

Advertising Age, August 6, 2007 — Facebook? Forget it.

MySpace? YouTube? Um, like, nuh-uh! Or as Sharpay Evans would say, "Toodles!"

Kids may spend most every waking hour online, but when it came to marketing the sequel to "High School Musical," Disney Channel had little choice but to go decidedly old-school.

Categories: New Media Marketing, Marketing Strategy
Tags: Disney, Facebook, Macy's, MySpace, Wal-Mart, YMCA, YouTube
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