Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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AUG 2005

Fast Talk: Brand Revivers

Fast Company, August 1, 2005 — The only thing harder than developing a hot brand is turning around a once-popular one. We spoke to five brand stewards going through the process of breathing life into iconic names to see how they're doing it.

Category: Marketing Strategy
Tags: Coral, FAO Schwartz, Lacoste, Piaggo, Yeungling, Repositioning
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