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MAY
19
While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing.
New York Times,
May 19, 2008 —
In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown may be throwing a wrench into those plans.
While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.
MAR
31
Teams With Magazines for Content
Advertising Age,
March 31, 2008 —
Yahoo launched its women-focused property today. Coined Shine, the site is helmed by former Jane editor in chief Brandon Holley and includes licensed content as well as original content from many magazine industry refugees, such as Jennifer Romolini (formerly of Lucky), Erin Flaherty (ex-Jane), Valerie Rains (ex-Blueprint) and Anne Ichikawa (ex-Flip.com).
The launch of the site might seem to stray from Yahoo's previously announced strategy to focus on its "starting points," such as Yahoo's e-mail, search and personalized home pages, or established verticals such as Yahoo Finance or Yahoo Sports. But Amy Iorio, general manager of Yahoo Lifestyles, said it supports the starting point strategy because "Yahoo is a starting point for 40 million women." She said... continue reading
MAR
6
New York Times,
March 6, 2008 —
IT’S an offer you can’t resist: fly to Honolulu for $200 round trip.
Alaska Airlines, which is tailoring online advertising to specific Web users, recently tested ads with and without Mount Rainier. But what you might not know is that the offer was designed especially for you.
Alaska Airlines is introducing a system on the Internet to create unique advertisements for people as they surf the Web.
FEB
8
By Karen Woon,
February 8, 2008 —
Does Microsoft CEO Steve Ballmer yodel? It’s a fair question to ask as the software giant’s $44.6-billion play for Yahoo, the No. 2 search engine on the Internet, is rejected — for now.
Microsoft’s interest is easily understood. The company wants to move beyond software and into enhanced online services at a time when Yahoo! is struggling against the larger, richer Google for traffic and advertising revenues. Microsoft would bring enormous financial muscle in the battle for eyeballs and ads.
... continue reading
AUG
2007
San Francisco Chronicle,
August 5, 2007 —
A cavalcade of Yahoo Inc. employees showcased Internet products they had built over the previous 48 hours to hundreds of colleagues crammed into a meeting room during this year's "Hack Day," hoping that their ideas would someday make the big time.
JUN
2007
Unilever Hopes Series Will Sell Mayonnaise; Hold the Food Network
Wall Street Journal,
June 27, 2007 —
Visitors to video-sharing Web sites have shown they'll watch just about anything, from cats chasing mice around to ordinary folks singing in the shower. But will they tune into a show about mayo?
Unilever sure hopes so. The maker of Hellmann's mayonnaise tomorrow is scheduled to launch on Yahoo's Food section an entertainment video series designed to subtly promote the popular condiment.
JUN
2007
Adds More than 150 High School and College Sports Sites
Advertising Age,
June 22, 2007 —
Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.
JUN
2007
Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.
McKinsey Quarterly,
June 1, 2007 —
Since Yahoo!’s initial public offering, in 1996, the company has been a headline maker. Its share price gyrations over the past decade epitomized the dot-com boom, bust, and revival. More recently, Yahoo! has garnered attention while grappling with the gathering strength of Google in the online search and advertising business. Beneath the headlines, Yahoo! is also part of a fascinating marketing story. The company’s Web site, an important port of call for advertisers shifting their spending online, represents one aspect of the increasingly complex environment facing marketers today.
MAY
2007
MediaPost Publications,
May 15, 2007 —
YAHOO KICKED OFF ITS "BE a Better Planet" program with an event in New York City's Times Square hosted by Matt Dillon and Global Green USA CEO Matt Petersen. Yahoo also donated a fleet of taxis to the Big Apple to coincide with the launch of Yahoo Green--a new portal aiming to be a one-stop environmental resource
MAY
2007
cNet News,
May 15, 2007 —
Yahoo blankets its campus in its trademark color purple and encourages employees to wear Yahoo-branded gear to work in its efforts to build its brand, according to Cammie Dunaway, chief marketing officer at the search and portal company. Yahoo offers contests for the most dedicated evangelist among its 13,000 global employees, she said during the keynote speech at the Liquid Agency Brand Summit 2007 at the Four Seasons Hotel in Palo Alto, Calif., Tuesday morning.
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