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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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JUN 2006

Science of Desire

As more companies refocus squarely on the consumer, ethnography and its proponents have become star players

BusinessWeek, June 5, 2006 — The satellite-radio war can't be won by Howard Stern alone

Category: Innovation
Tags: XM, Research
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