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JAN 2007

Burger King Sets High Score with Its Adver-games†

Case Study: Looking at the ROI on the Fast-Feeders X-Box Offerings

Advertising Age, January 8, 2007 — The King has conquered yet another realm: adver-games. Burger King's 'Sneak King' video game for Xbox may not have won rave reviews, but gamers still bought more than 2 million copies.

Category: New Media Marketing
Tags: Burger King, Xbox, Brand Extensions, Customer Targeting, Licensing, New Products, Partnership Branding
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