Niche candymakers fall in shadow of Wrigley-Mars deal

Chicago Tribune, April 29, 2008 — Henry Rich kept a low profile Monday as he passed out samples of his top-selling mint mojito breath lozenges at the Global Food & Style Expo trade show in McCormick Place, but he knows Wm. Wrigley Jr. Co. is on the trail of his tiny business.

Spicing Up the Gum Trade

The Wrigley Global Innovation Center is changing the way the venerable candy maker creates products. How a sleek new chew came to be.

Fast Company, October 1, 2007 — On Goose Island, an industrial district in downtown Chicago, clipboard-carrying chemists are filling vials, testing formulas, and calibrating state-of-the-art spectrometers in the laboratories of an ultramodern research facility.

Wrigley bets on the box for new brand

Crain's Chicago Business, July 29, 2007 — Wm. Wrigley Jr. Co. wants young chewers to judge its newest product by the cover.

5, which began hitting checkout aisles this month, is the first new gum line Wrigley has introduced since 2001. The company hopes it can help hold off Cadbury Adams USA LLC, which has made inroads into Wrigley's historical dominance of the U.S. gum business.

The sugarless gum is also the first U.S. brand to emerge from the company's Goose Island innovation center.

Wrigley teams up with NBA in new marketing pact

Crain's Chicago Business, July 12, 2007 — W. Wrigley Jr. Co. has a new marketing teammate — the National Basketball Association.

The Chicago-based gum and candy company announced Wednesday a partnership that makes five of its brands the Official Chewing Gums of the NBA.

Wrigley Unwraps Big Ideas

The Chicago-based company chews over—and delivers—new products that keep it as fresh as a new stick of gum

BusinessWeek, April 2, 2007 — Goose Island in Chicago wouldn't seem a hotbed of innovation to most. Just northwest of the downtown business district known as "The Loop," it is a largely industrial area filled with warehouses and long-forgotten factories from the city's days as a manufacturing hub. Yet for the Wm. Wrigley Jr. Co. (WWY), the area has become the epicenter of its push behind innovation.

Wrigley's Candystand Is Sweet on Nintendo's Wii†

Capitalizes on Browser That Allows Users to Play Adver-games on Console

Advertising Age, February 19, 2007 — Wm. Wrigley Jr. Co. is riding Nintendo's Wii wave with the launch of a free web portal offering games users can play on their Wii consoles. Without any contact with Nintendo, the gum giant is linking its popular adver-gaming site, candystand.com, to the hugely successful game console through Nintendo's Wii browser.