Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands

MediaPost Publications, June 24, 2009 — WPP Group this morning unveiled plans for a research initiative with Microsoft to benchmark the "dynamics between search engine marketing and brand building." The effort, which is being spearheaded by WPP's Wunderman unit, will utilize proprietary research from Y&R's Brand Asset Valuator studies, as well as Wunderman's ZAAZ analytics and planning system.

"Marketers are spending billions on search engine marketing, primarily as a direct response mechanism," David Sable, vice chairman-COO of Wunderman, stated, adding, "We think it's time to better understand how search builds brands differently than traditional media.

'Whassup' Comes Out for Obama†

Creator of Popular Budweiser Campaign Unleashes a Parody on Web to Court Voters

Wall Street Journal, October 29, 2008 — The well-known catchphrase "Whassup" helped sell countless cases of Budweiser. Can it help sell a presidential candidate?

The characters that starred in the hit Budweiser ad campaign, which debuted in 1999, are back on video again, but this time they aren't peddling beer. Instead, the characters are hawking Barack Obama.