Cell-Phone Provider Kajeet Goes To Whyville To Reach Tweens

MediaPost Publications, April 30, 2007 — PAY-AS-YOU-GO CELL PHONE SERVICE PROVIDER Kajeet is partnering with Whyville--offering tweens a new way to "talk," while demonstrating how to add value to a virtual world. Though virtual worlds have been touted as one of the most innovative online marketing platforms, short of in-world events, most companies haven't figured out how to use them as an effective sales channel.