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Marketing Factoids

Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
Online searches for the word "coupons" is up about 50% over the past 12 months source ›
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

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MAR 2005

branding bloopers and blunders

CNN, March 8, 2005 — Barbie split with Ken two days before Valentine's Day. Smart and savvy marketing or just stupid?

Category: Brand Blunders

Tags: Mattel, Wendy's

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