Restore Confidence With Decisive Action

By Andrew Pierce

Prophet, December 15, 2008 — Repairing the damage done to consumer confidence is not going to be easy, and many of the sector’s brands that were once pillars of the community (Lehman Brothers, Bear Sterns, and others) are beyond the task. But the work starts now, and falls to marketing leaders to draw on all the best thinking and resources at their disposal to get the job done. (Marketing News)

First National Bank of Cappuccino? The Experience Economy Gathers Steam

Marketing Profs, February 20, 2007 — When I stepped off the cable car at California Street and Van Ness Avenue in San Francisco last week, I quickly ducked into the Wells Fargo Bank branch on the corner. At least I thought it was a Wells Fargo—until I saw all the leather armchairs, hardwood floors, artsy wall coverings and the espresso bar.