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APR 7

WaMu's Branches Lose the Smiles†

Wall Street Journal, April 7, 2009 — Before it collapsed last September, Washington Mutual Inc. spent roughly $1 billion on a branch-building binge that replaced bank-teller windows with free-standing counters and cash-dispensing machines.

New owner J.P. Morgan Chase & Co. is now dismantling it all, right down to the signs that promise "free checking, free smiles," and basically dragging the former WaMu branches back to the past.

Category: Design
Tags: JP Morgan Chase, WaMu, Banking, Design, retail experience
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OCT 2008

How Financial Services Marketers Should Deal with the Crisis of Confidence

Prophet, October 1, 2008 — As the global financial meltdown spreads, it’s clear that financial brands have been profoundly damaged by a crisis of confidence among their stakeholders. Brands that until

a few weeks ago were pillars of the community are today widely distrusted. Marketing leaders didn’t get financial institutions into this mess. But they will be instrumental in repairing the damage.

Category: Marketing
Tags: Chase, JP Morgan Chase, UBS, WaMu, Financial crisis, Financial Services, Marketing Strategy
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