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Forbes, November 11, 2009 — Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it's not just making a promise that separates one brand from another, but having a defining purpose.
New York Times, July 15, 2009 — Wal-Mart, which has been venturing into environmentally sustainable products and business methods for the last few years, is about to announce its most ambitious effort yet on that front. And it wants the nation’s other retailers to take part.The company is expected on Thursday to announce the creation of an electronic indexing system meant eventually to help Wal-Mart and other retailers determine the social and environmental impact of every product they place on their shelves.
Wall Street Journal, May 18, 2009 — Wal-Mart Stores Inc. is revamping the electronics departments in its more than 3,500 U.S. stores this week, ramping up an aggressive battle with Best Buy Co. and Amazon.com to seize customers up for grabs due to the demise of Circuit City Stores Inc.
Wal-Mart's roomier and more interactive electronics displays begin arriving in stores Monday, showcasing the latest mobile phones and portable computers, and including standalone sections for popular brands such as Nintendo Co. and Apple Inc.
Prophet, May 1, 2009 — Corporate reputation must be built. It must be supported and managed. And, it must be an authentic reflection of the business — its culture, value system, and behaviors. Businesses that expect to experience the kinds of success achieved by best-practice organizations will understand that truth. And they will create and live the kind of meaningful purpose that will allow them, too, to more effectively reap the benefits of a strong reputation.
Advertising Age, April 20, 2009 — Green marketing is turning out to be surprisingly recession-proof. Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007. Seventh Generation CEO Jeffrey Hollender said his company's sales were up 50% last year and 20% in March year over year despite Clorox, Church & Dwight and now SC Johnson entering the space. "The good news is that in general these products are faring better than most categories," he said. "A lot of people would be desperate to have 5% growth."
New York Times, April 13, 2009 — IN real estate, the saying goes, the golden rule is location, location, location. For retailers in a recession as severe as this one, it is value, value, value.
As shoppers remain reluctant to open their wallets, stores are still scrambling to adjust advertising and marketing strategies to play up the value aspects of what they sell. Even as retail sales data for March suggested improving results at some chains, consumers are hesitating to buy much beyond groceries, gasoline, vitamins and candy.
Fast Company, March 20, 2009 — You ought to be in pictures. No, really. Companies are increasingly using simple pictures to distill complicated concepts into easily shared, easily remembered nuggets. "Graphic expression and visual thinking are a central part of human cognition," says Neil Cohn, a researcher in cognitive psychology and linguistics at Tufts University. These ideas are spreading from how companies sell what they do — as in UPS's "Whiteboard" ad campaign, featuring its agency's creative director sketching out what brown can do for you — to plotting strategy. For example, Mark Zuckerberg has said that Facebook is based on the "social graph," a visual model of how people interact.
Wall Street Journal, March 17, 2009 — Finally victorious over longtime archrival Circuit City Stores Inc., Best Buy Co. is now gearing up to fight an even more powerful foe: Wal-Mart.
Leading the challenge will be Brian Dunn, the company's chief operating officer, who takes over for retiring Chief Executive Brad Anderson in June. His new strategy is to head off Wal-Mart Stores Inc.'s brutal price competition by giving consumers something the discounter cannot: more interactive stores, where customers can step into the world of a new videogame or see their faces captured by a high-definition video camera, instead of trolling aisles stacked with merchandise.
BusinessWeek, March 16, 2009 — Wal-Mart Stores (WMT) has completely overhauled its oldest and biggest store brand, a move likely to send shock waves through the ranks of branded grocery manufacturers around the globe.
Wall Street Journal, February 18, 2009 — Seeking to combat stiffer competition from cheaper store brands, big-name food manufacturers, including Kraft Foods Inc. and General Mills Inc., are joining forces with retailers to promote their brands alongside private-label goods
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