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New York Times, August 14, 2008 — Heather Armstrong’s wickedly funny blog about motherhood, Dooce, is more than just an outlet for the creativity and frustrations of a modern mother. The site, chock full of advertising, is a moneymaking machine — so much so that Ms. Armstrong and her husband have both quit their regular jobs.
New York Times, March 3, 2008 — Microsoft is one of Wal-Mart’s biggest suppliers. But that did not stop the Wal-Mart employee in charge of buying computers from panning Microsoft’s newest operating system, Vista. “Is it really all that and a bag of chips?” he wrote on his blog. “My life has not changed dramatically — well, for that matter, it hasn’t changed at all.”
Wall Street Journal, February 27, 2008 — Target Corp. is finding that its "expect more" message doesn't go over as well when shoppers are facing a possible recession.
After long benefiting from an image more upscale than that of archrival Wal-Mart Stores Inc., Target finds itself on the losing end of the marketing game as Wal-Mart hammers home its "Every Day Low Prices" mantra to shoppers ready to cut back on cheap-chic.
Advertising Age, December 10, 2007 — If one thing defined the marketing landscape of the 1990s, it was the power of cheap.
Wal-Mart Stores, Southwest Airlines and Dell Computer reshaped their industries with low-cost models that forced competitors to adapt or die. Each of the power discounters thrived heading into the 21st century as their competitors often struggled.
But each is now facing a much tougher battle for growth. Wal-Mart's top line has continued to weaken; both its revenue and comparable-store sales — excluding grocery — grew slower than Macy's last quarter. Southwest is cutting expansion plans and revamping its service model. And Dell returned to founder Michael Dell as CEO to reinvigorate growth.
Wall Street Journal, October 3, 2007 — The Wal-Mart Era, the retailer's time of overwhelming business and social influence in America, is drawing to a close.
Using a combination of low prices and relentless expansion, Wal-Mart Stores Inc. emerged from rural Arkansas in the 1970s to reshape the world's largest economy. Its co-founder, Sam Walton, taught Americans to demand ever-lower prices and instructed businesses on running a lean company. His company helped boost America's overall productivity, lowered the inflation rate, and strengthened the buying power for millions of people. Over time, it also accelerated the drive to manufacture products in Asia, drove countless small shops out of business, and sped the decline of Main Street. Those changes are permanent.
Today, though, Wal-Mart's... continue reading
Wall Street Journal, September 20, 2007 — One of the biggest U.S. proponents of energy-saving, compact-fluorescent light bulbs will double its bet on the technology as Wal-Mart Stores Inc. unveils its own line of the spiral-shaped bulbs under one of its in-house brands.
Wal-Mart, the world's largest retailer by sales, plans for its Great Value CFL bulbs to cost less than brand-name bulbs, pricing a pack of four bulbs at $7.58, or roughly the price of a three-pack of brand-name bulbs. The Bentonville, Ark., retailer intends to stock its bulbs in 3,000 — or nearly three-quarters — of its U.S. stores this month. It is expected to announce its plan today.
BusinessWeek, September 10, 2007 — You've heard the hype about viral, homemade TV ads on YouTube. You've read scathing peer-to-peer product reviews on blogs. And you've seen brands evangelized or slammed by teens and twentysomethings on social-networking sites. On Aug. 8, for example, Wal-Mart Stores launched the Roommate Style Match group on Facebook; 1,000 members joined. The idea was to market dorm furnishings to college-age audiences, but several hundred vehement comments surfaced about Wal-Mart's labor practices, hijacking the brand's message.
Fast Company, September 1, 2007 — “To this day, they won't speak to me," says Adam Werbach. His clients--or rather, his old clients--fired him when word got out last year that he was doing work for Wal-Mart (NYSE:WMT). Of course, many people make compromises to do business with the largest company in the world--accept lower profit margins, absorb relentless performance pressure. But for Werbach, 34, a lifelong environmentalist, the cost of working with Wal-Mart has been personal. Some of his old friends don't speak to him. His former colleagues think he's sold out.
Brandchannel.com, August 20, 2007 — Love it or hate it, there is simply no other retailer quite like Wal-Mart. Read the brandchannel debate about the Wal-Mart brand and you’ll see what we mean.
Advertising Age, August 6, 2007 — Facebook? Forget it.
MySpace? YouTube? Um, like, nuh-uh! Or as Sharpay Evans would say, "Toodles!"
Kids may spend most every waking hour online, but when it came to marketing the sequel to "High School Musical," Disney Channel had little choice but to go decidedly old-school.
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