Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 2007

Learn From a Master of Marketing

Q&A: Jim Garrity May Be Retiring From Wachovia, but He Still Has Plenty to Say

Advertising Age, April 23, 2007 — Gim Garrity, exec VP-chief marketing officer of Wachovia Corp. and a high-profile member of the Association of National Advertisers, is retiring July 1 after a decade with the once sleepy bank brand turned national powerhouse following the merger with First Union Corp. Mr. Garrity, 60, is stepping down after a successful career with companies including IBM and Compaq Computer Corp., where he repositioned the brand. Reporter Kate MacArthur talks to the Ad Age Marketing 50 alumnus.

Tags: Wachovia, CMO
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OCT 2006

Reworking The Ad Mix

BusinessWeek, October 23, 2006 — The average chief marketing officer has a notoriously short tenure, so the lofty reputation of Wachovia CMO Jim Garrity is perhaps best evidenced by how neatly the word "longstanding" fits in front of his title

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