Marketing Factoids

Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
Online searches for the word "coupons" is up about 50% over the past 12 months source ›
8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
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From Prophet

Prophet's 2008 Best Practices Study: The Making of World-Class Innovators ›

Prophet's State of Marketing Survey: The Effectiveness Imperative ›

Articles tagged with Volkswagon:

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JAN 2007

The Law of Division

Jack Trout - Tales from the Marketing Wars

Forbes, January 5, 2007 — I noticed recently that soda has lost its fizz. For the first time in decades, volume has declined in 2005 and even more in 2006. Consumer demand for bottled water, sports drinks and energy drinks is exploding, and contributing to eroding sales.

Category: Brand Strategy

Tags: GM, Volkswagon, Repositioning, Trends

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MAY 2006