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JAN 2007

The Law of Division

Jack Trout - Tales from the Marketing Wars

Forbes, January 5, 2007 — I noticed recently that soda has lost its fizz. For the first time in decades, volume has declined in 2005 and even more in 2006. Consumer demand for bottled water, sports drinks and energy drinks is exploding, and contributing to eroding sales.

Category: Brand
Tags: GM, Volkswagon, Repositioning, Trends
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MAY 2006

Crasiest Ad Guys in America

Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen

BusinessWeek, May 22, 2006 — Creating Buzz w/ polarizing name

Category: Marketing
Tags: Volkswagon, Buzz & Viral Marketing
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